The Happygsd is all about the German Shepherd (Alsatian) and peoples love for the breed. Throughout history no other breed has proved as versatile, loyal and adaptable as the German Shepherd Dog. From public service to household pet, the German Shepherd has proved it’s worth in all walks of life and is still one of the most admired breeds of today.

Recent exposure in the media has brought the German Shepherd under close scrutiny. Being a German Shepherd owner myself, it was this scrutiny, the media’s one-sided approach and my belief that legislation is punishing the wrong end of the lead, that led me to begin producing clothing for German Shepherd owners that were positive in their portrayal.

We are dedicated to producing quality designs and clothing for all owners, trainers, handlers and general admirers of the GSD breed - from humorous an cheeky slogans, to controversial t-shirts in support of the Deed Not Breed campaign (BSL), anyone can show that they are proud to own a GSD with our unique designs. We are constantly adding to our range of German Shepherd T-shirts, Sweatshirts, Hoodies and other clothing so check back regularly.